獨裁好

August 20, 2011

標題本來是你老細有讀 MBA 嗎?

Google 買 MMI 的新聞只熱了幾天,有寫 IT news 習慣的可能也寫了,誰知才幾天便給 HP 搶了風頭。

HP 的 CEO 在 quarterly earnings call
說他們不再出產行 webOS (一年多前用 $1.2bn 從 Palm 手上買回來)的硬件(電話及平板電腦)他們的 Touchpad 只上架 49 天便被後父母放棄了,可憐。 它比 Microsoft Kin phone 55天還要短命!

CEO 在 conference call 裏提了幾次 shareholder 或 shareholder value,字裏行間似乎在說"老細們,我做緊野,給我多幾季啦"。他接手只九個月, 腳已開始軟, 是驚到腳軟!

聽說 touchpad 的硬件設計其實已做好兩年,有點落後,這裡說放 webOS 在 ipad裏的 browser 裏可以行快兩倍,十分不像樣。連鎖店 Best Buy 在美國入了270000 但賣了不到百份十,想退貨

看完這新聞想到當 CEO 太難,shareholder,分析員,市場太難服侍。有理想及夢想的設計人最好有個未讀過 MBA 的老細,不會計數,不用招呼分析員。早前CNET 這一篇
就說如果 Apple 有個 MBA 的老細就做不出這麼多的 magical 產品,抄貼如下

Imagine an Apple executive with an engineering background pitching the MacBook Air to a CEO we’ll call Chainsaw Al (no relation to “Chainsaw” Al Dunlap. Sheer coincidence).

Al (Apple CEO): “What? You’re saying you want to build a unibody laptop out of one piece of aluminum with only a few connectors? Do you know how much that will cost to build? I don’t see anyone else doing it? HP? Sony? And who’s going to buy it? Are you brain-dead?”

“OK, hear me out on another idea,” the Apple engineer pleads. “A slate or tablet form factor. 10-inch diagonal. Very light, very portable. Under 1.5 pounds. Runs essentially the same OS as a smartphone.”

Chainsaw Al: “Hold it. Stop. I’ve heard enough. 10 inches but no physical keyboard? What would anyone use it for? Just buy a laptop. And we already make those. And I suppose you’d want to make that out of aluminum too with almost no ports. What rock did you crawl out from under? Where’s your cost argument? Didn’t you get the memo?”

後 PC 時代只在轉角,還記得只十年前 HP 用 $25bn 把 Compaq 買回來, 今天要把 PC 業務也放掉, 唉, 我小兒最好不要上大學讀電腦或 MBA。

我看不到這樣的買賣對 shareholder value 有什麼好處, MBA 都沒這教過。

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